Sherry Miller Resume

Sherry Miller
Bringing creativity and financial success to the Internet

133L Seminary Drive
Mill Valley, CA 94941
415-389-9691
sherry@sherryart.com
http://www.sherryart.com

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A creative executive with over 20 years experience in Internet, web, art, and publishing industries. Serves as employee or consultant in the role of Internet Strategist, Executive Producer, Web Developer, Project Manager and Journalist. Balances Internet business strategies with original content creation.

Produced successful client services for industry leaders including Petstore.com, America Online, Knowledge Universe, Netscape, SGI, 3Com, Cambridge Technology Partners, Silicon Investor and Cybercash.

Strong, hands-on creative background including content development, community development, creative direction, interface design, and graphic design. Published writer in national trade and Internet magazines.Computer literate in business, design and graphics software plus Mac, Windows, and Unix platforms.

Industry recognition of creative and innovative expertise including many Internet awards and profiles of work in Working Woman, Inter@ctive Week, Cybergrrl, WWWomen.com, and more.

Award winning website and web consulting company. AWARDS: Cool Site of the Day, Hot Spot, Yahoo, Magellan Three Stars, NetGuide.

Information architecture, navigation, look and feel design.

HTML programming.

Original content including graphics and text.

Magazines/artwork online publication in site.

CGI, Java, Shockwave and other scripting languages.

Business and marketing plan development.

PETSTORE.COM
EXECUTIVE PRODUCER February 2000-Present

Built in house web development team
Created all company-wide web production processes
Managed transfer of outside design, production and backend services to in house systems.
Initiated product incentives throughout site.
Managed online "stores" for design and sales.
Interfaced with merchandising, marketing and executive groups.

http://www.petstore.com

POP2IT.COM
DIRECTOR OF WEB CONTENT September 1999-January 2000

Developed Site Architecture.
Created Navigation Plan.
Integrated public website with backend services.
Designed authoring system for e-commerce application.
Championed user interface/experience in engineering environment.
Managed website for this e-commerce startup.

Strategic Consulting to Fortune 1000 Internet clients, startups, and non-profits. Consulting topics include Internet strategies, industry and market analysis, business planning, creative management, communication strategies, and website production. Think-tank/new media research groups: Caldera Dream Works, Silk Road New Media, The Pluto Institute.

KNOWLEDGE UNIVERSE INTERACTIVE STUDIO
EXECUTIVE PRODUCER April 1998- July 1999

Created websites and Internet strategies for internal Knowledge Universe companies.

Developed and implement online marketing plans for Knowledge Universe companies.

New product development for computer-based learning.

Assembled and trained web team.

Developed protocols for a web service group.

Think tank events.

Wrote summary business plan.

Developed press kit and other marketing materials.

Created database of potential clients.

Wrote individualized letters and created accompanying packets.

Provided schedule, contact information, and follow-up for company President.

Represented client at industry events.

25% return on contacts to date.

Redesigned features, architecture and content.

Collected data and history from existing team and managers.

Created new marketing section/site.

Created design documents for implementation of plan.

IT content development for use on corporate marketing web site.

Consulted on proposals and team building.

Managed relationships with existing content suppliers (Gartner, Ziff Davis, etc.)

Developed editorial calendar.

Secured original content for IT and CIO audience.

Enlisted pool of writers for new content.

Pioneer online marketing and web design company with clients including Netscape, Silicon Graphics, Microprose, ParentTime, Women's Wire. (Cybernautics was sold to US Web in 1997.)

Drove creative development across project lines.

Defined design and project specs.

Managed client contact.

Supervised independent contractors.

Developed BannerFoundry, a major web-based advertising sales vehicle.

Created original web content.

Business development - Contracted new clients such as Bank of America and CyberCash.

Developed content for international technology company, a subsidiary of America Online.

Built and implemented site for Take Our Daughters to Work, a project for 10 million people.

Created information architecture and site design.

Trained client/owners of Take Our Daughters (Ms Foundation) in email, Internet, etc.

Built and created second site The Women's Wall.

Information architecture for music site.
Original graphics.
Trained and educated client on Internet strategies.
Trained client in site maintenance.

Created and disseminate press releases.

Participated in 50% increase in hits (well over 1,000,000 daily).

Implemented new advertising strategy.

Managed contact with press, TV, etc.

* Columnist for Privacy Place, a new online publication.
* Columnist for Oldest Woman on the Web.
* Columnist, Writer and Publisher for SherryArt website.
* Columnist for Women Online News, a web magazine.
* Columnist for LAVIEW, Internet column for Los Angeles weekly paper.
*Writer for Web Review, technology based web magazine.
* Contributor to The Daily Spectrum, 10,000 member email publication.
* Columnist for International Free Press, an online African American Journal.

Frequent public speaker about New Technologies, Women Online, Art and Images in Electronic Media. Audiences include W.R.I.T.E. 95, Siggraph 95, Marketing to Women on the Internet 96, San Francisco Consular Corps 96, Commonwealth Club San Francisco 96, Community Foundation Meeting 96, SF Women on the Web 98.

* Gracenet - Member and host for group of women software CEOs and other women in technology.
* NBMA - Founding Board Member of Northbay Multimedia Association, co-edited newsletter.
* IICS - Council Member; created IICS electronic communications forums and publishing online.
* MDG - Newsletter contributor, assistant to founding director, event volunteer.
* WIM - Founding member Women

Barnard College, New York City. BA Anthropology, Russian.
McGill University. French Certificate Program.
Art Students League, Tyler School of Art, The Pennsylvania Academy of Art, Columbia University Graduate Art Program.