PROFILE:

A creative executive initiator with over 20 years experience in Internet, web, art, and publishing industries. Internet Strategist, Executive Producer, Web Developer, Project Manager and Journalist. Balances Internet business strategies with original content creation.

Industry recognition of creative and innovative expertise including many Internet awards and profiles of work in Working Woman, Interactive Week, Cybergrrl, WWWomen.com, and more.

Successful client services with industry leaders including America Online, Knowledge Universe, Netscape, SGI, 3Com, Cambridge Technology Partners, Silicon Investor and Cybercash.

Strong, hands-on creative background including content development, community development, creative direction, interface design, and graphics.

Published writer in national trade and Internet magazines.

WEB PUBLISHER/DEVELOPER

SHERRYART
CREATOR AND PRINCIPAL 1995-Present

Award winning website and web consulting company. AWARDS: Cool Site of the Day, Hot Spot, Yahoo, Magellan Three Stars, NetGuide.

• Information architecture, navigation, look and feel design.
• HTML programming.
• Original content including graphics and text.
• Magazines/artwork online publication in site.
• CGI, Java, Shockwave and other scripting languages.
• Business and marketing plan development.

POP2IT.COM
DIRECTOR OF WEB CONTENT September 1999-Present

• Develop Site Architecture.
• Create Navigation Plan.
• Integrate public website with backend services.
• Design authoring system for e-commerce application.
• Champion user interface and experience in engineering environment.
• Manage website for this e-commerce startup.

CONSULTANT 1995-1999

• Create websites and Internet strategies for internal Knowledge Universe companies.
• Develop and implement online marketing plans for Knowledge Universe companies.
• New product development for computer-based learning.
• Assembling and training web team.
• Developing protocols for a web service group.
• Think tank events.

SF INTERACTIVE
NEW BUSINESS DEVELOPMENT January-April 1998

• Wrote summary business plan.
• Developed press kit and other marketing materials.
• Created database of potential clients.
• Wrote individualized letters and created accompanying packets.
• Provided schedule, contact information, and follow-up for company President.
• Represented client at industry events.
• 25% return on contacts to date.
  
  

  http://www.sfinteractive.com

CAMBRIDGE INFORMATION NETWORK, a subsidiary of Cambridge Technology Partners.
CONTENT DESIGNER 1997

• Redesign of features, architecture and content for online community of highly qualified CIOs.
• Collected data and history from existing team and managers.
• Created new marketing section/site.
• Created design documents for implementation of plan.

3COM
CHIEF EDITOR FOR INTRANET SOLUTIONS CENTER. 1997

• IT content development for use on corporate marketing web site.
• Consulted on proposals and team building.
• Managed relationships with existing content suppliers (Gartner, Ziff Davis, etc.)
• Developed editorial calendar.
• Located original content for IT and CIO audience.
• Enlisted pool of writers for new content.

CYBERNAUTICS, INC.
PROJECT MANAGER/CREATIVE DIRECTOR 1996-1997

Pioneer online marketing and web design company with clients including Netscape, Silicon Graphics, Microprose, ParentTime, Women's Wire. (Cybernautics was sold to US Web.)

• Drove creative development across project lines.
• Defined design and project specs.
• Managed client contact.
• Supervised independent contractors.
• Developed BannerFoundry, a major web-based advertising sales vehicle.
• Created original web content.
• Business development - Contracted new clients such as Bank of America and CyberCash.

Sample Projects for Cybernautics:

• SILICON GRAPHICS . CREATIVE DIRECTOR FOR ONLINE BANNER CAMPAIGN
  Prize-winning online VRML banner campaign with 25% click through rates.
  
  http://www.sherryart.com/sherry/banners/banners.html
  
  
• NETCHANNEL . INTERFACE DESIGN/PROJECT LEADER FOR WEB ON TV PROJECT
  Prize winning demo for provider of aggregated web content on Oracle network computer used to view the world wide web on TV.
  

CYBERCASH
INTERFACE DESIGNER AND WEB DEVELOPMENT 1995-1997

• Interface Design.
• HTML coding.
• Internet Strategies.
• Information architecture.

AOL/GLOBAL NETWORK NAVIGATOR
PROGRAM MANAGER 1996

• Developed content for international technology company, a subsidiary of America Online.
• Built and implemented site for Take Our Daughters to Work, a project for 10 million people.
• Created information architecture and site design.
• Trained client/owners of Take Our Daughters (Ms Foundation) in email, Internet, etc.
• Built and created second site The Women's Wall.

SKYBLUE PRODUCTIONS
INTERFACE DESIGNER/WEBSITE DEVELOPER 1996

• Information architecture for music site.
• Original graphics.
• Trained and educated client on Internet strategies.
• Trained client in site maintenance.

SILICON INVESTOR
Internet STRATEGIST 1995

• Created and disseminate press releases.
• Participated in 50% increase in hits (well over 1,000,000 daily).
• Implemented new advertising strategy.
• Managed contact with press, TV, etc.

WRITER
http://www.sherryart.com/columns/columns.html

*Columnist for Privacy Place, a new online publication.
*Columnist for Oldest Woman on the Web.
* Columnist, Writer and Publisher for SherryArt website.
*Columnist for Women Online News, a web magazine.
*Columnist for LAVIEW, Internet column for Los Angeles weekly paper.
*Writer for Web Review, technology based web magazine.
*Contributor to The Daily Spectrum, 10,000 member email publication.
*Columnist for International Free Press, an online African American Journal.

PUBLIC SPEAKER

Frequent public speaker about New Technologies, Women Online, Art and Images in Electronic Media. Audiences include W.R.I.T.E. 95, Siggraph 95, Marketing to Women on the Internet 96, San Francisco Consular Corps 96, Commonwealth Club San Francisco 96, Community Foundation Meeting 96, SF Women on the Web 98.

PROFESSIONAL ASSOCIATIONS

*Gracenet - Member and host for group of women software CEOs and other women in technology.
* NBMA - Founding Board Member of Northbay Multimedia Association, co-edited newsletter.
* IICS - Council Member; created IICS electronic communications forums and publishing online.
* MDG - Newsletter contributor, assistant to founding director, event volunteer.
*WIM - Founding member Women

EDUCATION
Barnard College B.A. Anthropology, Russian
Art Students League, Tyler School of Art, Pennsylvania Academy of Art, Columbia University Graduate Arts Program
McGill University: French Program